何秀红，湖南郴州人，博士。

研究方向：用户行为，环境行为，电动汽车

电子邮件：xhhe@wtu.edu.cn

个人简介

2018年博士毕业于华中科技大学威尼斯083cc管理科学与工程专业，任威尼斯083cc讲师，主讲《项目管理》、《电子商务管理》、《电子商务经济学》和《商务数据分析》等课程。在国内外期刊Journal of cleaner production，Journal of environmental planning and management，Internet research等发表论文多篇，主持和参与国家自然科学基金国际合作与交流重大项目、 教育部人文社科基金青年项目和湖北省教育厅人文社科基金等课题多项，担任国际期刊《Internet Research》《Journal of Cleaner Production》、《Transportation Research Part D: Transport and Environment》和《Journal of Environmental Planning and Management》等匿名审稿人。

研究成果

[1]He, X., Zhan, W., & Hu, Y. (2018). Consumer purchase intention of electric vehicles in China: The roles of perception and personality. Journal of Cleaner Production, 204, 1060–1069. https://doi.org/10.1016/j.jclepro.2018.08.260. (SSCI/SCI, Q1, IF: 9.7)

[2]He, X., & Zhan, W. (2018). How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory. Journal of Cleaner Production, 172, 3546–3556. https://doi.org/10.1016/j.jclepro.2017.05.088(SSCI/SCI, Q1, IF: 9.7)

[3]Chang, S., Hu, B., & He, X. (2019). Supply Chain Coordination in the Context of Green Marketing Efforts and Capacity Expansion. Sustainability, 11(20), 5734. https://doi.org/10.3390/su11205734 (SCI，Q2, IF: 3.3)

[4]何秀红, & 王迎春. (2021). 环境友好行为视角下新能源汽车购买行为影响因素的实证研究. 威尼斯083cc学报, 34(4), 17–22.

[5]Hu, Y., Zhao, L., Luo, X. (Robert), Gupta, S., & He, X. (2021). Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective. Internet Research, 31(5), 1769–1802. https://doi.org/10.1108/INTR-09-2019-0368 (SSCI/SCI, Q1, IF: 4.875, FMS B类，ABS 3星)

[6]Hu, Y., Zhao, L., Gupta, S., & He, X. (2021). Understanding the dual role of habit in cross-channel context: An empirical analysis of mobile payment. International Journal of Mobile Communications, 19(5), 627–657. https://doi.org/10.1504/IJMC.2021.117388 (SSCI)

[7]He, X., & Hu, Y. (2022). Understanding the role of emotions in consumer adoption of electric vehicles: The mediating effect of perceived value. Journal of Environmental Planning and Management, 65(1), 84–104. https://doi.org/10.1080/09640568.2021.1878018 (SSCI, Q1, IF: 3.18, FMS B类，ABS 3星)

[8]He, X., Hu, Y., & Hong, Z. (2023). Consumers’ intention to purchase electric vehicles: The moderating role of environmental awareness. Journal of Environmental Planning and Management, 1–22. https://doi.org/10.1080/09640568.2023.2276060 (SSCI, Q1, IF: 3.18, FMS B类，ABS 3星)

[9]He, X., & Hu, Y. (2023). Optimal Mileage of Electric Vehicles Considering Range Anxiety and Charging Times. World Electric Vehicle Journal, 14(1), 21. https://doi.org/10.3390/wevj14010021 (EI)

[10]Hu, Y., Zhao, L., Gupta, S., & He, X. (2023). Gender plays different roles? Examining the dark side of ubiquitous connectivity enabled by personal IT ensembles usage. Information Technology & People, 36(1), 165–195. https://doi.org/10.1108/ITP-07-2020-0520 (SSCI, Q1, IF: 4.9, FMS B类)

[11]胡莹莹, & 何秀红. (2024). 数智技术背景下高校网络营销教学改革探析. 老字号品牌营销, 15, 194–196.

[12]He, X., & Hu, Y. (2024). The Decision-Making Processes for Consumer Electric Vehicle Adoption Based on a Goal-Directed Behavior Model. World Electric Vehicle Journal, 15(9), 386. https://doi.org/10.3390/wevj15090386 (EI)

科研项目

主持湖北省教育厅人文社会科学研究一般项目1项

主持湖北省普通高校人文社会科学重点研究基地——企业决策支持研究中心项目1项

主持校基金特别专项一般项目1项

主持横向咨询服务项目2项

主持校级教学研究项目1项